How can I create an online course on graphic design?
Online courses are in huge demand these days as they offer many advantages over the traditional way of learning. I appreciate your choice to teach graphic design, as it’s something I was lucky to learn in my grade school education and it helped me in a lot of ways.
With the growing demand for online courses, there has been an increase in the availability of options for the course learners. To stand out and beat the competition, there are a few things you’ll need to get handled. Let’s discuss more.
Since you have already selected the topic, here are 10 things I suggest doing:
#1 Create compelling course learning outcomes. You can use this to lead your marketing. For instance, “Graphic Design 101” is the kind of empty title structure used in academia, and it won’t entice students to enroll in the online marketplace. Instead, get specific about the outcomes you want for your students. “Learn Graphic Design in [Relevant Field] Industry in Only [Time Frame]” This is just an example, but it goes to show another key tip: get specific. Students interested in graphic design for a specific industry, such as game design, will be more dedicated and easier to handle than a generic audience interested in the skillset for any number of reasons. Define a niche and market to it with your defined course outcomes.
#2 Gather the course content from the best possible places. You can also hire a subject expert if you want better content. I assume you can handle this part well enough, since you’re the instructor.
#3 Prepare course modules and arrange them in order. Make sure there’s a natural flow to what you’re teaching, and that nothing feels out of place.
#4 Highlight the effective points from each module. Summarize the key takeaways at the end of each lesson. Use acronyms, metaphors, mnemonic devices, etc. to help people remember key information.
#5 Add video content. Online courses in text form have a lot more trouble competing in the market. You can do something as basic as record your voice while going over a PowerPoint. But you need video, because it’s accessible and engaging.
#6 Review the course and make the necessary edits.
#7 If you are creating it for commercial purposes, then set the pricing by doing competitive analysis. Do not price yourself too low, because with education, people associate higher prices with better, more comprehensive learning.
#8 Make the course available on your website, in addition to publishing it on other websites and learning platforms. You can easily get students enrolling from the traffic to your website, if you have a reasonably popular site and online platform as an expert already. If not, no worries. Just rely on other sites for now and build up a platform and reputation over time, centered around your website. Unlike ordinary classes in college and such, online courses do much better when they’re sold by specific people with a reputation. The better known you are as an expert, the better any course you release will sell.
#9 Promote your course. There’s a lot I could say about this, but one key is to pre-market. Get some excitement about the course before you launch, so you have some guaranteed enrollment on day 1. If you have multiple courses on related topics, suggest students of one enroll in the other to expand their knowledge and skillsets further.
#10 Collect feedback, both positive and negative. Adopt the suggestions and keep getting better, as there is always a scope for improvement. It also gives you a fair reason to launch updated versions of courses, letting you do a marketing promotion campaign all over again.
Implementing the above steps systematically will help you in developing a valuable and, should you choose to sell enrollment rather than give it away, a highly profitable online course. If you intend to make profits through its sales, then I would recommend you to implement Perfect Product Creation (PPC) for creating the course as I am also using that after the recommendation of an industry expert.
In conclusion, by following the suggestions in this answer, you can become a successful ‘edupreneur’ by creating and selling online courses.
Please feel free to reply to me in case you need more information on any of the steps discussed above.