How can I create ebooks?
With the value and convenience that eBooks provide to readers and publishers/writers, their usage is likely to grow even more in the future. That has lead to the easy availability of a large number of eBooks on almost every niche. However, eBook creation is a precise process and you should not cut corners. Ugly, badly-made eBooks will absolutely massacre your reputation. I’ve seen it in far too many people around me! I am here to show you how to easily make a great eBook regardless of your niche.
Anyone creates an eBook for one of two reasons: to give value to readers (a good story in the case of fiction, and useful or interesting information in the case of nonfiction), and to earn money from the subscriptions, sales, or downloads of that book. The number one starting point is quality and value. For example, if an eBook is on the technical niche, then it should cover the relevant techniques with no mistakes or inaccuracies. The other points that make an eBook valuable are:
Language: good quality writing is king. With fiction that’s going to be extremely subjective, but with nonfiction, especially informational eBooks, the goal is to be clear, but evocative.
Pricing: price competitively for your market. Resist the urge to go free just because there are other free books in your niche. Having a price tag can place you above your competition psychologically, in your customer’s eyes. If you really want a free book, to use as a lead magnet, do what Russell Brunson does and sell a physical copy for only the cost of shipping.
Length: this is going to vary a lot. A fantasy author has a lot of leeways to write something long, whereas someone in the making money online sphere should write something short and specific.
There’s also a lot I could go into about the differences between traditional books, like what you’d find on Kindle, versus business lead magnet eBooks, which are basically dolled-up PDF files. I’ll just say this if you are writing fiction or writing a long book you want to look like a traditional book, the kind you’d find on a shelf at a bookstore, or the kind that you’d like to maybe convert over into a print version someday, then read Let’s Get Digital by David Gaughran. That covers everything. If you just want a lead magnet for your business, though, look it up online, it’s very easy to do.
Now then, moving on…
For an eBook to generate revenue, it ought to have all the qualities which we have just discussed. Beyond all of that, though, it also needs a systematic strategy starting from the development of the book from scratch, till it is launched in the market, and stays for a while till it can be labeled as successful. Anyways, that could be a long discussion, and I mean really long. If you are interested in discussing that, please let me know after you complete reading this answer.
Coming straight to the point, here are five steps to easily create eBooks.
Step #1: Research your potential target audience and choose a topic that looks promising, and is in demand, and start writing on that. In another case, start with the topic which interests you and find the audience. It’s possible that your first eBook idea has good demand, but do not assume without checking the market. For instance, any beginner fiction author, unless licensed to write in a famous author’s universe, can safely assume they do not have an audience yet for their book idea. They will have to build that audience.
Finalize that as a first step. Does my book automatically have an audience, or will I have to build one during the pre-launch and afterward? As a part of this step, get the title of your eBook down, so you can lead with that in pre-launch marketing. A good title should be capable of catching attention, clearly indicating what the book is about, and also feeling unique.
Step #2: Perform a thorough research on the topic you have selected. Decide the flow in which you want the readers to get engaged with the book that is, by deciding chapters in case the book is a tutorial or any relevant way which you find suitable according to the niche of the book. After deciding the format of the book, start collecting content for it.
Step #3: After you complete #2, properly, perform edits by repeated checks, and finally perform proofreading of it. If your budget allows, get an expert for that. Freelance editors are pretty cheap and will spot things you wouldn’t have unless you’re a trained editor yourself.
Step#4: Launch the book, either on your website, or the website which offers you to upload your eBook, ideally both. If budget is not an issue for you, then you may host offline events as well for the launch, as well as expand the book’s launch-related activities online too.
Step #5: That’s the final step, but most likely to be repeated over time, till you get the desired results. That’s marketing and promotion. No doubt, social media could be one of the most promising places. You can run marketing campaigns, paid advertisements, etc. to gather and grow your audience further. Instead of getting comfortable with just one or two marketing strategies, I would suggest you look for more and more tactics to test out, and stick to the ones that consistently perform the best.
By applying the above steps, you can create an eBook easily, not just in the sense of making a literal digital file, but making a successful eBook that gets you sales, fans, and a reputation. It’s worth mentioning here that anyone who wants to create an eBook, follows almost the exact same steps. Fiction, nonfiction, doesn’t matter. The core steps are always the same. But only a few succeed in delivering an outstanding product and giving it a real chance to succeed.
If I were to suggest any method that’s promising in delivering a perfect digital product in the form of an eBook, provided you do it right, then it would be the Perfect Product Creation(PPC). It’s an hour-long video program teaching you how to build an awesome digital product, such as an online course or tool (or eBook!), regardless of your niche. The program focuses on building and launching a great product that practically sells itself, getting you the maximum amount of buyers for your hard work. One of my acquaintances suggested PPC to me. That individual has been successful in delivering two eBooks after applying PPC. The books are performing well. I have been using PPC for a while and am hopeful of getting the desired results when I have my first product ready. I’m still new to applying this stuff, but the results so far for others have been overwhelming.
Please feel free to reply to me in case you need more information on anything discussed in this answer.