How can I generate organic leads for my online business?
Most online businesses struggle to get traffic to their websites, so you’re not alone there. Paid traffic methods can be a quick solution, but there is no guarantee, and most would agree that paid traffic isn’t organic. As you are looking for the best ways to generate online leads that are organic and high quality, I have got a few suggestions that should work for you.
The prospects who find your business by searching for a product or service related to it in a search engine, instead of directly visiting your website, or following ads, etc. are generally considered organic. These leads/visitors are assumed to be unknown to your business till they visit the website. There are exceptions, such as visiting due to word of mouth, but you get the idea. As mentioned earlier, there are numerous ways of generating organic leads. The three best ways based on my experience are as follows:
1) Researching keywords:
By having an understanding of frequently used search terms by researching with the help of available tools, you can add those terms to the content of the website. Whenever anyone would search those terms, there are chances of your website getting displayed in the search results. The best way to do this is with point #2.
2) Regularly publishing content:
After gaining knowledge about the keywords, the regular posting of high-quality and valuable content on the website helps in better ranking your website. That helps in generating more traffic, thus organic leads. The goal should be to make good, relevant content that a person searching that keyword would actually want to see.
3) Usage of social media:
Sharing engaging content on social media is a proven way of generating organic visits. Further, the use of trending hashtags results in more retweets, views, clicks, and above all, leads.
In addition to the above, I will suggest a more specific method that I use called One Minute Traffic Machines (OMTM).
In conclusion, leads are essential to an online business. Consistent organic traffic methods equals consistent organic leads, which means long-term customers with good relationships toward your business and repeat sales.
Please feel free to reply to me if you need more information on any of the points discussed above.