How can you keep in touch with your email list subscribers as a business owner?
As a business owner, it is crucial to keep in touch with your email subscribers as it encourages customer retention. All the efforts that you have put in to build the list may go waste if you are not maintaining proper communication. I learned this the hard way.Even frequent mailing is also not good as it may irritate the customers if your emails aren’t giving them value. I believe it’s an art in itself to decide what to send and when that becomes more apt over time. In my case, List Warrior made me tailor that art to perfection. I’ll share a little about that before concluding my answer, but for now, here are some good strategies.
Five strategies for keeping in touch with the email subscribers for retaining them are:
1) Share Updates
Keep your subscribers informed about the latest events regarding your business. Like, a new product, sales statistics driving customer’s interest, or anything else you may find suitable so that customer remains updated. If you can, make a story out of it. Is there some interesting journey you took to create your next product, for instance? Or, if you’re on that journey now, share it step by step in emails as you move closer to releasing the product.
2) Birthday and Holiday Well-Wishes
This is a common and effective strategy, as long as you gathered the customer’s date of birth at some point. With that, the subscribers feel special. You may come out with more creative ideas of wishing them well. For example, if you are into a T-shirt sales business, you may first send a subscriber a simple wish and then ask to try a new customized design of a T-Shirt they previously bought, with a coupon code, making the subscriber visit your webpage. Of course, if you have no good reason to gather your customer’s dates of birth, you can send emails wishing them well or planning something fun around holiday events.
3) Promotional Offers and Discounts
Mentioned slightly above, you may send them promotional offers and discounts, or related information. Like, there can be an email informing subscribers about New Year Discounts. What worked for me was offering discounts to people who clicked the link to the page I wanted them to check out. You can set up stuff like that in most email services.
4) Periodic Newsletters
You can send them newsletters periodically. That, I would leave to you. Just make sure, if you’re going to do it more than once a week, make sure you optimize it, keep it simple, and track your unsubscribe rate. Some people are always going to unsubscribe, but the key is to find the intersection between sending the most messages to get the most out of your customers while losing as few of them as possible due to annoyance.
5) Personalized Emails
You can send them emails like “Specially For You”, “Your Choice”, “Recommendations for You”. Stuff where the subject line draws personal interest. Use name codes if you gathered the person’s name, such as “I love you, Cleo!” That one worked on me, lol.
Depending on the type of business, there can be more strategies. You may go for the strategies I have discussed above, and I hope they work for you.
As I have discussed at the beginning of the answer, regarding my method, here is a bit of information on that for you. Well, being into digital marketing for more than a decade, it is now a part of my daily routine to deal with email subscribers. Namely, getting more. Never stop growing. But at the same time, I understand that improper conduct email subscribers could malign the image of any business. It would be better if you move further with proper groundwork by going through case studies and relevant tutorials which are included in List Warrior.
I would suggest you read my honest review on it: REVIEW: List Warrior.
I think that’s about it.
Please feel free to leave me a reply, in case you need more information on any point discussed above.