How do I quickly build a niche email list?
Your question suggests that you know the value of email lists. The use of email lists for marketing can be a game-changer, provided you do that right. How?
Email lists come with a lot of advantages in every niche. For me, as a digital marketer, email lists are my biggest sales source. Moreover, marketing surveys show that email marketing alone accounts for more than 35% of the total sales. Leaving aside the marketing part, they help you to have a better relationship with your website visitors. These visitors could be potential customers.
Due to the promising capabilities of email lists, combined with the high competition, it becomes necessary to use a proper technique for building them. Now let’s have a glance at the ways to build a niche email list.
1) Offering More Content in Exchange for Email
You offer a part of your content to the customer for free. The remaining part may require their email address. That works effectively in the case of blogs, but you may apply it wherever you find it suitable.
2) Drive Traffic to Landing Pages
The landing page is a lead capture page. You can create multiple landing pages and then test them to see which performs the best. You aren’t forced to have just one winning landing page concept either. Maybe you have one lead capture angle of a free book, and another one for a free course on something similar, and they both subscribe people to the same list. The more effective landing pages you have, the wider a net you cast for sign-ups.
3) Freebies and Discounts
You may provide the reader with free ebooks, guides, etc. in exchange for the email address, and not just on landing pages. You may also distribute discount coupons for products you sell.
4) Using Social Media
You can make use of social media posts with a link to the landing page to engage the audience and build their interest so that they may follow up on that link, and then share it with others.
5) An Impressive Website
Most people need to see an offer seven times on average before they say yes. If you get a website that offers each of access to valuable content, then visitors would revisit it over and over, seeing your offer each time. If you’re unsure about whether your site is appealing to your audience, you can have a feedback collection form, so you get to hear exactly what your visitors think.
As you need the quickest way, I would leave that on you to select anyone from above. The reason being, all are effective, but the quickest way may always not be the best.
For beginners to list building, like me, List Warrior (LW) is one of the most powerful tools I ever invested in to overcome the initial hurdle of building an email list. It teaches something simple, but powerful, reliable, and still lesser-known, to build a list.
With my recent experience of that, I found it to be the best. I wish I could have shared more of that in my answer, but the answer might get long.
Anyways, whatever method you pick, it should work for you.