How to get more sales for an ann e-commerce website?
To drive more sales to an eCommerce website, web traffic is required. It’s simple: More traffic means more sales. There are dozens of ways in which you can get more traffic and sales, so let’s discuss those.
Here are nine strategies to get more sales for an eCommerce website, either by getting more traffic or better utilizing the traffic you get. These will work for most of niches. Just for fun, I won’t even include social media:
1) SEO measures to improve organic visibility for your website. With SEO, your website will show up higher in important search result pages, the kind your ideal customers will visit, and from which they can find your site and click on it.
2) Building an email list to convert first-time visitors and buyers into repeat customers. After you have a list, you can send regular updates on the latest products, offers, discounts, events, etc. to your list subscribers. Repeat sales from a group of fans is really important, and email marketing is how you do it.
3) You can improve the conversion rates of the visitors to your website or get more visitors by having an understanding of the strategies of the competitor websites and implementing smarter tactics for your website. What are they not doing that you could try, to have an edge over them?
4) Research your target customers well and implement strategies to reach out to them. You could do this with paid ads or just through engagement on the websites where your target customers are likely to be.
5) By offering a good experience to existing customers and incentives to get more customers by referral, you can get more sales as well as increased brand recognition.
6) By running promotional campaigns on festivals, special occasions, etc. you can drive more sales. I recommend coming up with something authentic to the occasion and offering it for a limited time, not just lowering your prices or something.
7) You can implement sales funnels. Sales funnels, sales, funnels, sales funnels. Do not overlook this step. Make at least one funnel and test it repeatedly to improve its performance.
8) If possible, include testimonials from happy customers, or even happy stories from influencers. Anything that implies social proof and popularity.
9) Optimize your website for mobile devices as the majority of online traffic is mobile now.
I would recommend you do more research on the above strategies to get better results. Do not just dive into something half-heartedly without doing research. Model your success after someone else who did what you want to try. That’s the reason why I didn’t get into too much depth.
Recently, I recommended the One Minute Free Traffic (OMFT) method to a friend of mine who has an online shop. The results have been pretty strong. I frequently apply OMFT to my websites, eCommerce, or not.
In conclusion, driving sales to an eCommerce website is an easy process, in the sense that it’s not complicated to learn, but it takes time, consistent effort, and a willingness to experiment. Pick a strategy that makes sense and model it off a successful competitor. If it’s not working, keep learning about the topic and find out why. Most of these strategies will work for a site that’s well-made and offers something of value.
Please feel free to reply to me if you have any questions.