How would someone write an essay on advertisement?

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An essay is a short piece of writing on any subject. To write an essay on an advertisement, I suggest covering three main points around a singular opinion or question, which I will discuss later in the answer.

To start, take a look at the following picture.

Imagine a billboard that displays a poster as an advertisement for your dream car. While moving across the streets, if every day you get to see that ad, then it may grow your desire to have it sooner. If there were no ad or billboard at that place, then you would have been untouched from the thought of buying it early. Well, that’s the power of an advertisement.

Now, the three points that would complete your essay are:

1) What is an advertisement?  What classifies something as advertising?

2) What are the types of advertisement? 

3) What is the importance of advertisement?

Here’s more to that. You can make use of the following information as a hint for writing the essay or making it better.

Advertisement is a medium to spread awareness and send a message to the people. That message can be for a product, service, public issue, job, etc. Advertisement can take many forms like banners, posters, web posts, videos, etc. A good ad has the capability of influencing people. That influence can be for understanding something or making a decision. Recall the example I have mentioned above. An advertising agency or an advertiser designs an ad for a sponsor or a brand.

Types of Advertisement

1) Offline/Print Ads

As the name suggests, these are the ads displayed offline such as in the newspaper, magazines, TV, billboards, etc. It may take further the form of an article, classified column, box ad, pamphlets, etc.

2) Online Ads

They are also known as digital ads and are being displayed with the help of the internet. Online ads are popular in the present era. They may be in the form of video, text, graphics, etc. on the internet. For example, YouTube Ads, Facebook ads, etc.

However, there can be more classification for the ads that depend on how specific you get.

Now, let’s understand the importance of ads.

Importance of Advertisement:

Ads have importance for advertisers/advertising agencies, sponsors/businesses, as well as the target group. For each entity in the advertisement, the reasons for importance are different. 

Let’s generalize them as five reasons advertisements matter, which are:

1) They spread a message or announcement. (Good for all three.)

2) They help promote goods, services, products, brands, etc. (Good for all three.)

3) They are a source of income for advertisers. (Good for advertisers.)

4) They generate employment. (Good for people.)

5) They are helpful in marketing. (Good for businesses.)

To gain more insight into the importance of an advertisement, I would suggest you imagine a world with literally no advertising. That imagination might give you more points to add to your essay, especially if you’re expected to take a stance and express an opinion. Imagination is really important for making written content more interesting. The best way to understand how something relates to the world or your life is to try to imagine what would happen if it never existed.

To help people imagine such a thing, I have written a post Welcome to a World Without Advertising”. I am sure you would have a better understanding of advertisements after reading that post and write a better essay.

Good Luck!

Thanks,

Cleo




Previous How to create demand for a new product without advertising?
Next I didn’t get any business for years. I had done advertising before. But, today I went for door-to-door sales and got business. Was that luck?
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