I didn’t get any business for years. I had done advertising before. But, today I went for door-to-door sales and got business. Was that luck?

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Hi, congratulations to you for that. That must be giving you immense pleasure. Indeed, that’s luck and also the result of your efforts. There are people who just do better with advertising, and people who just do better with direct sales, for a number of reasons, but that doesn’t negate the fact that you didn’t give up when one thing didn’t work. An ordinary person might have given up for getting no business for years. You are an inspiration to many. I have more to praise for you, but at the same time, I would give you a suggestion from my experience of cold calling and door to door sales.

Some businesses perform better with advertisements (particularly hot niches like health), and to some, that makes no difference (independent artists). Your business type or niche might be part of the reason. I have experienced, in my career of more than ten years, that when it concerns cold calling or door to door sales, there are five most common universal objections that customers usually have. Those five objections are enough to kill the sales. With no intention of discouraging you in any form, I won’t be getting into much of the details here, seeing your good mood.

I would recommend you read them and I am sure that those would help you perform even better. I have put an excerpt from the feedback of various salespersons on those objections with solutions to them in my post: 5 Deep-Seated Customer Doubts That Kill Your Sales (And How to Erase Them). 

My high school teacher once told me,  Success = Luck * Efforts You Make/ Time You Waste. Success is a result of efforts multiplied with Luck. To say that clearly, I believe luck matters with your efforts. The more you push forward, the more chances you have to get lucky.

Good Luck Again!

Thanks,

Cleo



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