I have traffic to my website, but no sales. Why?
It’s most likely one of two things: the quality of the traffic to your website is not good or you are not getting quality traffic. An example of poor quality traffic is visitors to your website who are not interested in the products you sell.
Bad traffic can be contextual. For example, maybe you’re sending traffic from a link on a page or ad that generates a certain expectation in the visitor, and then when they visit the site, there’s a contradiction, and they feel deceived. In this way, even good potential prospects are not good traffic, due to a mismatch that you’ll want to fix as soon as possible.
Anyone who has a website wishes to get traffic. While making efforts to get traffic, often we forget to bother about the quality of the traffic. By quality traffic, I mean the visitors who can give you sales. By implementing ordinary methods, people usually end up with just good statistics, nothing more. Don’t worry, you are not the only one. I am here to help you with that. Here are five ways to get quality traffic to your website:
1) Write more and better content:
Writing more and better content for a website always helps in getting traffic. If your website has more content, which your target audience would both actively look for and care about, then your existing traffic would recommend your website to more people. Current visitors will look at more pages, and come back more often. You can’t really skimp on content if you want free, consistent traffic. You’ll need to produce a lot. Think of your site like a lighthouse, and the amount of good content you publish is the strength of the light. The brighter it gets, the more ships will notice and dock.
A backlink is a link to your website from another website. It helps bring quality traffic, as long as it is not incentivized or spam, and the referring site is congruent with your own. Google notices websites that have quality backlinks. As a result, the chances of your website getting listed higher in their search results also increase. For backlinking, start writing blogs and actively participate in online discussion forums and communities. A lot of links from different kinds of trusted sites is the best way to go about it.
3) Social media:
Social media posts are a popular way of getting more traffic to a website, not to mention building some good backlinks. You can make use of social media for promoting the pages of your website. It’s free, after all. You can also opt for paid options that yield better results. If you are already doing that, try boosting your posts with eye-catching content and doing split tests so you can get the same results for less money. Using trending hashtags on sites like Twitter and Instagram helps improve your reach, as long as the content using the tags is relevant.
Online advertisement platforms are a quick way of getting more traffic to a website. Depending on your budget, you can select the best techniques for doing that. My suggestion would be GoogleAdWords and Facebook for that. LinkedIn can also be great if you’re in the B2B space. Or work with whatever social site is already doing well for you organically.
5) Search Engine Optimization:
By making use of SEO techniques, you can get your website listed in search results. I would strongly focus on anything that builds an online presence, but SEO specifically for people who are already in the game and have some familiarity with web marketing.
I hope the above-proven ways help you out. Alternatively, you can also plan to give offers, discounts, or run sales campaigns to get more sales. Sometimes, products’ pricing and competition in the market are also the reasons for low numbers.
It’s also possible that you just aren’t getting enough traffic yet, even though you perceive it as a lot. This is common for beginners. Some niches are going to require a high amount of traffic before getting a conversion. To get web traffic to my websites, I make use of the One Minute Free Traffic (OMFT) method. OMFT covers a specific way of getting high-quality traffic that links in well with other strategies and the infrastructure you’re currently using.
In conclusion, by following the above ways, preferably OMFT, you can get quality traffic to your website in the form of customers who would give you more sales. Please feel free to reply to me if you need more information on any of the points discussed above. Also, you can share more details of your product, in case you need specific suggestions from me. I’ve been a digital marketer for a login time and can help you in selling in almost every kind of product, particularly digital ones.