Is article marketing a good technique for brand promotion?
Yes, it is. Article marketing comes from content marketing. If done systematically, it helps to draw the attention of a large number of online audiences, create brand awareness, and can boost online sales opportunities for products and services on websites. Out of everything I’ve helped companies with online, article marketing is the one I did the most. Based on my experience with that, I would like to discuss some aspects one should consider while implementing article marketing.
Here are three important steps to use article marketing for promoting your brand:
#1 Decide your target audience
The first step is to understand the people with whom you want to connect with, for selling your product or service. That may seem a simple and obvious step, but doing this well is going to make the following steps much easier. Considering the demographic details of your target audience is not just smart, it’s mandatory. For example, if you are into selling maternity insurance, then your target audience would be to-be moms or to-be parents. Then, next, analyze where your target audience spends time online, what they like to do online, etc. After you understand all the basics, start deciding the structure of your content, considering their interests and needs.
#2 Strategize how to reach your target audience
After understanding the target audience, the next step is to create a strategy to reach them. You can reach them through online channels like your website, social media accounts, etc. Here, a point regarding the structure of the content should be also decided. You can present your articles in the form of blog posts, site pages, downloadable guides, etc. If you’re stuck, look at what the most successful brands in your niche are already doing.
#3 Work on the quality of the content
Quality is a broad term. By that, I don’t just mean basic stuff like spelling and grammar, but also each article’s clarity, uniqueness, value to the readers, etc. Don’t worry! Quality improves over time. Also, consider what your competitors are posting, not just for what they do right, but where you can do better than them.
By following the above steps, you can achieve your desired results. Keep analyzing your results at regular intervals. The two main reasons why people do not get good results with article marketing are: either they do not follow the steps regularly, or their ways of article marketing are not appropriate to their audience. If you want more specific advice, please don’t hesitate to leave me a reply. I can help you with that.
Going on for much more would make this answer really lengthy. However, I would like to give a brief introduction to the method which I have been using for a while. I make use of One Minute Traffic Machines (OMTM). For article marketing, anyone would need readers, technically the visitors to the website. In my opinion, the best way to get visitors is to attract them from another site with a big audience. OMTM is one of the best methods to get visitors to a website, by implementing the popularity of some of the biggest websites in your niche.
In conclusion, article marketing is a good way to promote a brand, provided you follow the smartest tactics.
Please feel free to reply to me if you need more information. I should be available to suggest more.