Is social media advertising helpful for a small business?
Advertising is a marketing strategy that always helps any business, be it small or large, and most businesses are going to need it, period. As social media usage statistics are growing every day, advertising on social media is one of the best options, provided the potential customers of your business are active on the platform you advertise with. Rest assured, they are somewhere online.
As per various surveys, businesses are going to double their budget for advertising on social media by 2023. For small businesses, social media advertising has proved to be just as much a boon as it is for big businesses. Let’s discuss more on that.
You have potential customers on social media. I guarantee it. Social media has allowed people to gather under any topic imaginable, in a way that has never been possible in human history. They might not be in the groups you initially expected, and it might take some research to find the best wells to draw in these ideal customers, but they’re there. There’s a lot I could say about this, but to keep it short, rest assured, you have customers waiting to discover your business on at least one major social network. Keeping aside direct customer outreach, social media advertising, like any other advertising, helps in branding, creating awareness, and sending a message to a large number of people. If branding is at all part of your business strategy, which it should be, that’s another advantage of social media advertising.
The power of good advertising can’t be ruled out. It’s essential for any business. On the contrary, if there were no advertising at all, how exactly would they get customers and have any degree of control over their fate? No doubt, that’s a hypothetical situation, but imagining that could make anyone realize the importance of advertisements for any business. Being curious by nature, when that hypothetical thought first flashed in my mind, I penned it down in the form of a post: Welcome to a World Without Advertising. Aside from just a brainstorming exercise, that post speaks volumes on the importance of advertisements for any business. Don’t forget to leave me feedback once you complete reading that post.
To conclude, I would say: Yes, advertising on social media helps a small business. It’s not going to magically work tomorrow without testing and effort, but it’s the best tool a small business has right now.