What is the best way in which I can get traffic to my online shop?
More traffic means more sales, more sales means more money. People usually seek a single best way from me, but after trying and testing multiple methods to get website traffic, I remain firm on one point: To get website traffic, there is not just a single way, rather, there are multiple elements you need to test and implement in the best way for your particular business.
One should make use of every resource available to them. Even if a single way works, one should not rely just on that, because this is the internet, and you never know what’s going to happen in a month.
Using social media? You never know what might happen to your profile, or how long the site you rely on will last. Using PPC ads? Those platforms change their algorithms and screw over half their marketers all the time. What you need is a system of multiple moving, working parts, and a base of knowledge you can use to replace a part that stops working with something new and innovative. A structured approach like that is always going to work better than chasing a singular trend or tactic.
Anyways, I have a few strategies to suggest, so that you get more traffic to your online shop. Let’s go over them so you can plug one or more into your current business model.
1) Optimize your store’s website for Search Engine Traffic
2) Write/producehigh-quality contentthat links back to your store.
3) Start blogging for your niche. If possible, write guest blogs to borrow traffic from established sites.
4) Make use of influencer marketing. (let me know if you want more tips on this)
5) Make use of social media websites for promoting your online shop.
I have been deliberately brief because frankly each of these topics is very big and I could take a lot of directions in talking about them, and I don’t want to end up writing something that isn’t useful to you. Rest assured, by implementing the above strategies in the right manner, you can attract more traffic to your online shop. Since we are discussing online traffic, it’s worth mentioning here that a majority of people do not know what kind of traffic they actually want for their website. I mean to say, whether it’s cheap/free, fast, or consistent? What aspects of a traffic-getting strategy matter the most to you? In this regard, I have a useful post to share with you. My article: Hunt Down The Three Little Pigs of Online Traffic, discusses the ways of getting online traffic in a fun, more memorable way than most.
In conclusion, every tactic or method that gets traffic to your website/online shop has advantages and disadvantages, and most are worth trying, as long as they’re ethical and make sense on some level.
Be in the habit of trying new things, but resist shiny object syndrome and make sure you are giving every new thing you see a real chance by trying it for at least a couple of months. The businesses that succeed have multiple effective, low-maintenance tactics for each step of the operation, from traffic to lead conversion and networking. Think of it as a clock, it seems simple when you look at the face, but there are lots of little moving parts that all communicate and contribute to one another.
Please feel free to reply to me if you have any questions.