What’s an uncommon way of driving online traffic?
Hi. People are far more intelligent than what we think about them. If anyone seriously needs web traffic, possibly he/she would make every possible effort to get it, and in the process, discover a method that works, despite not being popularized. I can’t lay out one single method, because it really depends on the site. At the least, I am sure that my ways and the specialized methods around them aren’t common. They’re don’t rely entirely on social media, they don’t involve spending tons of money, and they aren’t likely to suddenly stop working due to a website or algorithm update.
Let’s discuss more.
Most people might know they need traffic for their site, but are unaware of what kind of traffic is actually a good fit for their website and their interests. As a result, people implement strategies that aren’t suitable for the site or ones they personally do not enjoy. And who wants to grind out a traffic strategy that you find unappealing, too expensive, etc?
To explain, take a look at the three traits or qualities of traffic-getting methods, basically three things to consider while picking a traffic strategy:
- Cheap/Free: self-explanatory. Traffic can be expensive, so cheap or free tactics are always in vogue, especially with beginners. Be careful though, free doesn’t often mean good.
- Fast: Does it get you traffic within a time frame of a few days or less?
- Consistent: Will this give you traffic and then keep giving it for months or years after you put in the work? Does it lead to passive visitors?
When building a traffic strategy, each tactic is going to have at most two of these traits, never all three. So you’ve got to decide what you’re okay with. Depending upon the above strategies, there are three evergreen, effective ways of getting traffic to a website, based on the combinations of two each of the three things above. These are:
#1 Networking: With this, you can quickly get traffic, and that won’t cost you much. By cost, I mean, time and money. It’ll take work to get people’s attention, make deals with them to get your stuff promoted, etc. In exchange, it’s fast if you commit to it and build up a group of people to network with, and it’s free. In other words, cheap/free + fast = networking.
#2 Link Building: With this, you can get quality traffic (within reason, don’t spam garbage links), and costs remain under control. But it’ll take time. Less if you work at it consistently, but still. Consistent + cheap/free = link building.
#3 Paid Advertising: With this, you can get quality traffic quickly. Not organic, but still super targeted. But, for that, you need to spend money. Most people need to be making money already with a website before they’re comfortable with regularly buying advertising, which is fine. You can save this option for later once you’re further along. Fast + consistent = paid ads.
I have discussed all the above three ways in my article: Hunt Down The Three Little Pigs of Online Traffic. It goes a little bit further than organic vs paid, but a deeper understanding of traffic like this is really important. By reading the post, you can find out which way suits your website and commit to it.
Please feel free to share the link to your website for more specific suggestions. If you are looking for specialized methods of getting traffic, you can explore my website for that, specifically the Knowledge Base section, where I have answered questions from my readers all over the world.
In conclusion, thorough research on the traffic requirements of your website, plus what you actually don’t hate doing regularly, and then implementing those strategies accordingly is the best way to get traffic to your website. Not many people take it seriously enough to follow a systematic approach like this, and thus those that do are at an advantage.